Kühl, the independent manufacturer of outdoor products, headquartered in Salt Lake City, UT, announced it is opening its first retail store in Boston, MA, at 343 Newbury Street.

The opening will also be Kühl’s sixth retail store nationwide and its first on the East Coast. Other store locations include Park City, Utah; Seattle, Washington; San Francisco, California; Jackson Hole, Wyoming; and Boulder, Colorado.

“Kühl was built on a free, independent and rebellious mindset, and we feel that Boston has a similar kind of energy as a city deeply rooted in the same ideals,” said Sarah Scott, brand marketing. “It felt like a natural fit for our first East Coast location, and we are so excited to open our doors on Newbury Street and can’t wait to get to know this community and its outdoor culture.”

The store will host a grand opening from June 12–14.

Image courtesy Kuhl