Kryptek has selected Maschmedt & Associates to represent its performance outdoor and tactical apparel brand across 23 western states, “leveraging Maschmedt & Associates’ expertise to drive growth and strengthen retailer relationships.”
“It is an honor to be representing such an incredible brand and product leader in the apparel category,” said Steve Johnson, VP of Maschmedt & Associates. ” I have personally followed and admired Kryptek from the beginning and saw how strong their partnerships have been with key strategic retailers over the many years. We see our two companies aligning perfectly due to both our strengths in the outdoor, hunting, and fishing channels. We look forward to a long partnership with the Kryptek team and growing the brand and business throughout the 23 western states.”
Founded in 1968, Maschmedt & Associates has earned a strong reputation representing leading outdoor, sporting goods, and recreation brands.
“With a focus on long-term partnerships and strategic growth, their team brings comprehensive sales and marketing support to elevate Kryptek’s presence in key markets,” the agency said in a media release.
Tim Piver, COO, Kryptek, added, “I am extremely pleased to announce this valued partnership with Maschmedt & Associates and their awesome team! Their history of representing iconic brands with success is top-level, and we expect this new relationship we are forming will result in the best sales and service to our valued dealer base. Their company values could not align with ours any better, and our whole team is truly excited to see where we take the Kryptek brand together from here.”
Image courtesy Kryptek
