Krimson Klover, designer of luxury fiber knitwear, announced the launch of its new website November 7. The new website and shopping portal can be found at krimsonklover.com.
Krimson Klover, now in its third selling season, is building an online presence with a fresh, sophisticated look. The new site is part of a long-term marketing strategy to build brand awareness and support the company’s nation-wide network of specialty retailers with features including a dealer locator, customer support information, and secure access to images and sales tools. Secondarily, the site will support media outreach and give potential customers, who may not be located near a Krimson Klover dealer, access to the collection.
“We are thrilled to have a website that truly represents our brand and gives us a platform to reach people who love sweaters as much as we do,” said Krimson Klover owner/designer Rhonda Swenson. “As a boutique line, our goal is to bolster name recognition and awareness so more people are walking into our dealers asking for Krimson Klover sweaters. The Internet is obviously an effective and economical tool for small businesses like ours.”
Krimson Klover designs feminine, playful and vivacious natural fiber clothing for the sophisticated, adventurous woman. Its employees enjoy living fully in the present moment and creating clothing that supports an authentic life everyday. The company takes its commitment to environmental and social responsibility very seriously by using Merino and Pima cotton yarns from sources that respect their animals, employees and Mother Earth. Swenson brings over 15 years of experience to the industry designing and producing knitwear. Based in Vail, CO, Krimson Klover distributes through specialty retailers and fine catalogs in the fashion, ski and outdoor industries.
