Kontoor Brands Inc. (KTB) reports that Erinn Murphy, formerly at Crocs, will join the company in early May as VP and global head of Finance and Operations for Helly Hansen and corporate investor relations.
As a member of Helly Hansen’s leadership team, Murphy will take an international assignment in Oslo, Norway, overseeing KTB’s corporate investor relations.
Murphy joins Kontoor from Crocs Inc., where she served as senior vice president, Investor Relations and Corporate Strategy. Prior to that, Murphy served as managing director of Consumer Equity Capital Markets for Piper Sandler. She was recently appointed to the board of Revolve Group, Inc.
Murphy’s appointment coincides with an expanded role for Michael Karapetian, who will serve as vice president of Global Brand and Operations Finance and Corporate Investor Relations, with responsibility for Global Brand and Supply Chain Finance and corporate investor relations. Karapetian will return from his international assignment at Helly Hansen in the third quarter of 2026 to allow for a transition period.
The hiring of Murphy was announced a day after Kontoor reported that Joseph Alkire, who, in addition to his responsibilities as chief financial officer and global head of operations, will assume global responsibilities for the Helly Hansen brand, effective immediately.
Børre Hegbom will continue as SVP and Global Head of Helly Hansen. Formerly Helly Hansen’s managing director of Sport, Hegbom was promoted to that role last October.
Kontoor, which also owns Wrangler and Lee, acquired Helly Hansen in June 2025.
Images courtesy Helly Hansen and Crocs, Inc.
