Kontoor Brands, Inc. has promoted Joe Alkire to president and chief financial officer (CFO), effective immediately. In his expanded role, Alkire will “maintain global responsibilities for the Helly Hansen brand and will expand his oversight to also include the Wrangler brand. In addition, he will continue in his role as CFO and maintain oversight over the company’s global operations.”
“I am energized by the opportunity ahead and deeply grateful to the talented people across this organization whose commitment to excellence has positioned Kontoor to compete and win,” commented Alkire. “I look forward to continuing to partner closely with Scott and the Executive Leadership Team as we build on that foundation and pursue this next horizon of growth.”
Alkire has served as a key member of Kontoor’s executive leadership team since joining the company in 2023 as EVP and CFO. He was promoted to EVP, CFO and head of Global Operation in July 2025. In April of 2026 he assumed global responsibilities for the Helly Hansen brand. Previous to joining Kontoor Brands, Alkire spent 11 years at VF Corporation senior finance and treasury roles before moving to Brumate for nearly five years.
He will continue to report directly to Scott Baxter, who remains Kontoor’s CEO and chairman of the Board of Directors.
“Joe has been an exceptional partner in driving Kontoor’s growth and transformation, and this expanded role reflects both what he’s already delivered and the confidence the Board and I have in his ability to build on that success,” said Baxter. “We’ve reached an important inflection point in our value creation journey, and we’re aligning our portfolio under one leader with the operational and financial expertise to deliver on our ambitions. I’m confident that with Joe in this role, our best days are ahead.”
Images courtesy Helly Hansen / Joe Alkire, LinkedIn
