Positioning the move as part of a planned leadership transition focused on long-term continuity and investment in the company’s future, Kona Bicycles has appointed Charles Russell as president and CEO. The move took effect on Monday, June 1, 2026.
Russell, who joined Kona in spring 2025 as chief revenue officer, succeeds company Co-Founder Jake Heilbron, who previously served as president and CEO.
In his most recent role at Kona, Russell, pictured right, reportedly worked alongside the company’s founders and senior team to help advance the business following its return to independent ownership.
“Charles has extensive experience in the bicycle industry, including senior roles with a number of organizations,” the company said in a media release announcing the promotion.
In May 2024, Kona Co-Founders Dan Gerhard and Jake Heilbron re-acquired the brand from Kent Outdoors. Since then, the founders reportedly focused on stabilizing the business, rebuilding the team, and re-establishing Kona’s dealer-first sales approach. Internally, this period was to have marked the beginning of “Kona 3.0,” reflecting the company’s reset under private, rider-owned control.
“Russell’s appointment as president and CEO reflects a deliberate decision by the founders to invest in experienced leadership to guide the next stage of Kona 3.0, while maintaining continuity with the brand’s values and operating principles,” the company said.
“The past year has been about rebuilding Kona with intention and integrity, and that work has created real momentum. The business is experiencing industry-leading growth. Dan and Jake have positioned the company for a strong future, and I’m proud to step into this role at such an important time. With a newly formed leadership team that blends deep experience with fresh perspective, we’re very excited about the growth opportunities for the business,” offered Russell.
Co-Founders Heilbron and Gerhard will remain actively involved with Kona as directors and shareholders, continuing to steward the brand’s long-term vision.
Images courtesy Kona Bicycles
