The Wing Group, owner of marine and outdoor brands including Wing Inflatables, Mustang Survival, FabTek, Henshaw, and Patten, has acquired Kokatat, the manufacturer of paddle sports apparel and equipment headquartered in Arcata, California. The acquisition is said to be rooted in a long-standing relationship and shared values between the organizations.
Financial terms of the deal were not disclosed.
Andrew Branagh, CEO of The Wing Group, has been expanding the Wing Group’s scale and reach with acquisitions aligned to its values and mission.
“This acquisition further strengthens the Group’s whitewater and paddling presence,” said Branagh in a media release. “Kokatat has been firmly embedded in that vertical since its founding. We value the talent, technical knowledge and the company’s unique bond with the river. Kokatat brings capabilities that few organizations possess — and Arcata remains a critical part of that expertise and legacy.”
Kokatat will continue to operate as an independent brand under The Wing Group with global support from Mustang Survival’s broader infrastructure. Resources across The Wing Group will be shared across manufacturing, operations, IT, planning, and quality, while maintaining continuity for customers and partners.
Mark Loughmiller, CEO of Kokatat, will reportedly remain in a leadership role, working in partnership with Mark Branagh, director of U.S. Commercial Sales at Mustang Survival, representing The Wing Group.
Image courtesy Kokatat
