Australia-based cycling accessories brand Knog reported that it signed two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.
Knog was previously distributed exclusively by Selle Royale USA, formerly Highway 2.
Knog CEO, Hugo Davidson, stated. “We have thoroughly enjoyed working with Highway Two, now the Selle Royale Group, over the past eight years, and together we’ve made a lot of inroads in the very competitive North American Market.”
Roberto Rossi, president of Selle Royal USA, stated, “We’ve enjoyed representing Knog and helping grow the brand across the U.S. and Canada over the past eight years. Moving forward, we’ll be focusing more closely on the brands owned by the Selle Royal Group, and we’re confident Knog will continue to build on the momentum established in the North American market.”
BTI Co-founder, Preston Martin, said, “BTI is thrilled to supply Knog to our dealer network once again. Knog’s reputation for category-leading lights, bells, and security solutions, combined with their unmistakable design, makes them a strong addition for retailers looking to stand out through innovative, award-winning accessory options.”
In Canada, Knog products were likewise previously distributed via Selle Royale USA.
“Live to Play Sports is proud to distribute Knog in Canada. Their world-class range of lights, bells and finders perfectly complements our portfolio and enhances accessibility to our retail partners and the market overall,” said Geoff Pradine, manager of Distributed Brands at LTP Sports.
Image courtesy Knog
