The Bay Club Company announced the acquisition of Arena Sports, which comprises five locations in the Seattle, WA, area, including Mill Creek, Magnuson, SODO, Redmond, and Issaquah, as well as the Magnuson Athletic Club.
The KKR-owned fitness club operator stated the acquisition strengthens Bay Club’s Seattle presence and broadens its reach across sports offerings.
Bay Club described Arena Sports as the “area’s top choice for youth soccer, offering year-round youth and adult soccer leagues, a nationally recognized Lil’ Kickers and Skills Institute development programs, and seasonal youth camps.” The facilities also offer a mix of fitness equipment and various family-oriented activities, as well as event hosting.
“Arena Sports complements our greater Seattle campus by providing high-demand, family-centric experiences, which deepens our day-to-day relevance for members,” said Victor Woo, executive vice president of new business development at Bay Club. “The youth programs, camps and all-ages activities Arena Sports is known for are a natural fit for our merger and acquisition model and ushers in the next chapter of growth in the Pacific Northwest.”
Bay Club entered the Seattle Area in December 2023 with the acquisition of Pro Club locations in Seattle and Bellevue. Earlier this year, Bay Club added Harbor Square Athletic Club in Edmonds, followed by the acquisition of three 425 Fitness locations, broadening its footprint across the North Seattle corridor and Eastside communities. The acquisition of Arena Sports represents Bay Club’s fourth announced acquisition this year.
“Joining the Bay Club family marks an exciting new chapter for Arena Sports,” said Don Crowe, CEO of Arena Sports. “Our mission has always been to bring families together through play, sports, and memorable experiences. As we become part of Bay Club, we look forward to continuing that mission on an even larger scale, while maintaining the community feel our customers have always valued.”
Lil’ Kickers, Inc., which licenses Lil’ Kickers and Skills Institute youth soccer and child development programs to facilities nationwide, is not part of this acquisition and will continue to be operated independently.
Image courtesy Arena Sports
