David Lever was appointed to the newly created post of Director of Sales & Marketing North America at KJUS USA.

In this role, he will be responsible for all sales and marketing activities in the US and Canada. He will report directly to Daniel Schaffo, Sales & Marketing Manager of LK International AG. Prior to his new position, David Lever, former elite-level MTB racer and keen sportsman, was responsible for the development of the brand Napapijri at VF Outdoor, Inc. in San Leandro, CA, USA.

Together with Kurt Widen (Director Operations), he will run the US branch of the Swiss company. Butch Widen, Didi Serena and Reto Holzmann continue to be represented in the management board of the US subsidiary. The core task of this new position is to successfully develop the winter business, especially the KJUS SPIRIT collection, and the successful launch of the new KJUS Performance Lifestyle collection spring/summer 2011.