Kinsey's, a national distributor of outdoor and archery products is launching an all-new dealer website, featuring its new branding early in 2014.
“It all started with a feather and a cedar shaft in 1949 when my grandfather, Vernon Kinsey, turned his passion for archery into his life's work,” says Rick Kinsey, vice president of sales for Kinsey's. “During this past year we spent significant time reconnecting with our roots; understanding on a more personal level what motivated Vernon then and what motivates us now to serve our dealers and vendors. Understanding where we came from and where we're going is powerful; it's reflected in everything we do and will be doing as a business.”
The company will begin rolling-out its new branding during the month of December, culminating at the ATA Show in Nashville. During the ATA Show the company will demo what will become its new dealer website.
“Kinsey's is ultimately in the business of promoting and preserving heritage,” says Jason Grantz, director of marketing for Kinsey's. “The new mark and branding is truly reflective of who we are. We're a group of people, a company, fully dedicated to archery. And while the business was incorporated in 1952, it really did start with fletching an arrow in 1949. That's remarkable.”
Kinsey's new dealer website, including its new branding, is scheduled to launch in phases during the first quarter of 2014. When the site launches it will also feature a new address: KinseysInc.com.
