Foot Locker, Inc. unveiled its new Kids Foot Locker advertising commercial as part of their “GO BIG!” marketing campaign. The campaign encourages little heroes to dream big and play big, and look the part in fresh gear from Kids Foot Locker.
The commercial, titled “Buzzer Beater,” features an unexpected appearance from NBA player Anthony Davis during a little boy named Alex's driveway basketball game. While driving in his car, Davis notices Alex in his driveway as he is getting ready to take the game winning shot, all the while announcing in a sports commentator's voice a play-by-play for the imaginary crowds. Davis decides to join in the game by rejecting the boy's mid-air shot clear into the front yard and responding in his own sports commentator's voice the surprising events that have unfolded.
“We were very excited to work with Anthony Davis on our new Kids Foot Locker commercial and have him be a part of our 'Go Big' campaign,” says Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “Both kids and parents can relate to Anthony's playfulness and 'Raise the Brow' attitude while he encourages kids to dream bigger.”
Kids Foot Locker has the hottest gear in footwear, apparel and accessories this season for kids from Jordan, LeBron James, Kevin Durant, Kobe Bryant, adidas, Nike, Asics, and many more.
“I really enjoyed working with Kids Foot Locker on this spot,” says Anthony Davis. “It was fun to let loose with an unexpected pick-up game and to remember my younger days as a kid when I would 'go big' on the court.”
The spot was created by worldwide agency BBDO. Visit http://www.youtube.com/watch?v=YaIRUesJ2Ug&feature=youtu.be to view the commercial.
