keri golf has launched a new program, its Women's Outing Initiative, providing 10 clubs nationwide the chance to receive an outing support package featuring a trend presentation, ambassador visit and a keri golf tote as a raffle prize.


Existing and prospective keri golf accounts can register for this no-cost opportunity by e-mailing store@kerigolf.com with “Women's Outing Initiative” as the subject line. The package must take place in conjunction with a female-specific outing, tournament, league or other event at the host club. A keri golf staff member will be on-site to offer tips for accessorizing on the course and to give away one of the brand's trademark bags.


“Our retail partners are really responding to the growing number of women looking to bring fashion to all aspects of their game,” says Murschell. “This program builds off that momentum to support sell-through of all women's products in their shops. At the same time, it creates a wonderful opportunity for us to interact one-on-one with our most passionate customers.”


Open to public and private facilities, the initiative will take place throughout 2009 and is subject to brand ambassador availability.