Keen, Inc. plans for a 900+ mile cycling fundraising initiative and accompanying documentary film called Hybrid.Pedal. The initiative will generate awareness of and support for The Conservation Alliance.

Hybrid.Pedal. is a KEEN Foundation-sponsored cycling initiative that will travel through many of the places The Conservation Alliance has helped preserve, and others still needing protection. The entire trip will be documented on film and shown at the August 9-12, 2007 Outdoor Retailer tradeshow in Salt Lake City, UT.

The event will take riders from Portland, Oregon to Salt Lake City, UT during the two weeks prior to the Outdoor Retailer show. The film will provide visibility for endangered wild places and interview individuals involved with conservation in the surrounding communities. The film will also highlight retailers along the route who support The Conservation Alliance. After its premiere screening at the OR show, the film will be entered into regional outdoor film festivals to build awareness for North America’s threatened wild places, and encourage companies and individuals to support the Conservation Alliance.

More details will be released at the Winter Outdoor Retailer…