KEEN Inc. has opened Hybrid.Shop, an e-commerce platform featuring all KEEN products, at www.keenfootwear.com. In addition to allowing KEEN devotees to purchase from its entire collection of more than 450 styles of footwear, bags and socks, shoppers can choose to buy KEEN merchandise from KEEN or one of its retail partners.
“Were glad to provide longtime KEEN fans the chance to explore and shop our entire line of footwear, socks and bags on the KEEN website. These products were created to allow consumers to connect with the outdoors and live a HybridLife; products that meet the needs of individuals who are creating possibilities, playing outside and caring for the world around them,” said Bobbie Parisi, VP of marketing for KEEN. “Hybrid.Shop was launched to enable shopping the vast selection of KEEN styles to be done easily.”
Christa DePoe, general manager of KEEN Online, adds, “In building this interface, KEEN focused on infusing elements of the KEEN HybridLife brand philosophy while continuing to include the retail partners that have been instrumental to the companys success. The KEEN community is an inclusive one that considers the outdoors to be anyplace without a ceiling. Were happy to bring this same spirit of inclusiveness to our online shopping experience by letting our customers purchase either directly from KEEN or from KEEN retail partners.”
KEEN has 36 online retail partners, including backcountry.com, LLBean.com, Nordstrom.com, REI.com, and TheWalkingCompany.com.
After clicking into the store, customers can shop by category, size or color. In mens and womens footwear, categories include the performance-oriented Trailhead and Waterfront lines, and the casual BLVD and Market Street collections. With Hybrid.Transport, the store features five different types of bags: Computer, Lifestyle, Daypacks and Harvest. The Kids section offers product selections by youth, kids and infant sizes.
The Sox section offers mens and womens urbaneering (casual) and off-road (performance) styles. These introductory category pages showcase signature KEEN lifestyle photography through beautiful rollover images.
Throughout the checkout process, KEEN offers customers the choice to purchase the item from its own Hybrid.Shop store or from online partners that carry that particular style and size. If the shopper clicks to purchase through a partner, an additional browser window opens up to the product detail page of the partner e-tailer and the shopper can continue the checkout process with the selected retail partner.
Shoppers that opt to purchase directly from KEEN can choose to create an account or check-out as a guest, based on their preferences for storing shipping and payment information.
The site also features a dealer locator for customers who prefer a brick-and-mortar shopping experience.
