Keen and Grassroots Retailers Partner to Aid Red Cross

In response to the devastating spring storms in the South and Midwest, the Grassroots Outdoor Alliance and KEEN have joined forces to raise money for the American Red Cross to support Spring Storms disaster relief efforts. KEEN will donate $5 for every pair of its shoes sold from June 17 to July 3 at 31 retailers in 77 locations that are members of the Grassroots Outdoor Alliance, a group of independent outdoor retailers throughout North America.

Across the Midwest and South, residents are dealing with a trail of disasters caused by tornadoes, flooding and other severe weather that has left thousands of homes destroyed, and have wreaked havoc in communities large and small. The money raised and donated through the partnership between KEEN and outdoor industry retailers will help the Red Cross assist with relief and recovery efforts, including: serving meals and snacks, operating shelters, providing health and mental health assistance, providing mobile feeding via Emergency Response Vehicles, and distributing bulk items like clean up kits and comfort kits.* The companies have pledged to donate a minimum of $5,000 for the cause.

So often we witness the aftermath of these natural disasters and we feel helpless and small, said Roanne Miller, president of GOA based in Park City, UT. But just like the communities that have banded together during these times of crises, our alliance wanted to come together to do the same. We hope this program helps those affected as they rebuild their lives and communities.

Since 2004, KEEN has distributed more than $5.5 million to non-profit organizations and dedicated hundreds of hours to community service through its corporate giving program, Hybrid.Care.

“KEEN strives to be a company with a conscience, a company that makes a difference by giving back to the greater community, said Chris Enlow, community relations manager of KEEN. We hope this effort with the 35 members of the Grassroots Outdoor Alliance to raise money for the Red Cross life-saving relief operations brings much needed support and hope to the tornado and flood survivors.