Keds, which is owned by Collective Brands, is introducing its first apparel line. On Black Friday, the collection debuted on Opening Ceremony’s website
and in its New York and Los Angeles locations. Next spring, Keds
apparel will become available in specialty stores and high-end
department stores.
The collection features T-shirts, sweaters, pants, skirts, dresses, and jackets that sell for between $48 and $400.
Kristin Kohler, Keds brand president, told Women's Wear Daily, “We drew inspiration for this initial collection from American style icons who have worn Keds over the past 100 years. We feel these muses uniquely represent the key attributes of the Keds brand and we’re excited to bring these signature Keds looks to life to complement our footwear and allow us to become a true lifestyle brand from head to toe.”
