Kristin Carpenter Public Relations (KCPR) enters its fifth year of business in 2007 with a new name: Verde PR & Consulting.

Located in Durango, Colo., Verde PR will continue as a boutique public relations and consulting agency founded in the outdoor, snowsports, lifestyle, fitness and travel markets.

In addition to the agency’s full-service menu of public relations, branding and marketing support, Verde PR will work to aggressively develop and market its clients’ social responsibility and sustainable business platforms. What’s more, Verde PR will implement creative programs with the media in 2007 to affect positive change. Verde PR will continue to offer pro-bono public relations and marketing services to the Conservation Alliance.

Verde PR is a member of 1-Percent for the Planet.

In addition to continuing to support the best brands in its core markets by providing the most creative and proactive public relations and marketing support, Verde PR will work to make public relations and marketing engines for change.

“I’ve been inspired by great people in our core markets who work every day to make business more responsible, who prioritize giving back,” said Kristin Carpenter-Ogden, president and founder of Verde PR. “The agency’s name change reflects my passion to make a difference and give back through public relations and marketing.”