Kayland has hired Eastern Outdoor Sales (EOS) to represent its footwear line in the southeast. EOS owner Allyn Morton and his sales team are charged with growing the business in the area.

Headquartered in Boone, NC, Eastern Outdoor Sales represents and sells outdoor accounts along the East Coast from Maryland to Mississippi to Georgia.

“EOS will be instrumental in leveraging Kayland’s numerous awards for outstanding performance footwear,” explained Brent Merriam, VP of Novation North America, Inc., the US subsidiary of Kayland’s parent company, Novation S.p.A. “The southeast is an important market for us and we believe EOS will help us to reach our full sales potential in this area.”