Kammok, producers of outdoor shelter and sleeping solutions for the modern adventurer, has partnered with Purple Orange Brand Communications as the company’s PR agency of record.
Based out of Jackson, WY, Purple Orange is a full service public relations and brand communications agency that specializes in outdoor, active lifestyle and natural food brands.
Kammok is an innovative outdoor brand headquartered in Austin, TX that creates products to equip and inspire for life-changing adventure. Inspired by the ease and versatility of hammock camping, Kammok was originally founded to provide emergency shelters for disaster relief and help fight malaria. Today, Kammok is a Certified B-Corp and 1% For The Planet Member that seeks to empower and share life-changing adventure.
“We are looking forward to working with Purple Orange to better communicate our brand story and expand our product awareness into new markets,” said Greg McEvilly, CEO and Founder of Kammok. “Purple Orange’s passion for the outdoors and understanding of expanding marketing channels will help us surpass our communication goals and improve more lives with every product sold.”
Kammok launched their first product, The Roo on Kickstarter in 2011 and raised over $200,000 in crowd support in just 50 days. The Roo is a unique camping hammock featuring climbing rated hardware, that gets users off the ground in a hurry, provides a comfortable and secure place to rest and packs up more quickly and conveniently than a tent. Kammok continues to expand their gear offering with the recent launch of the Thylacine Sleeping Bag; an award-winning sleeping bag design that offers a new system of modular insulation to adapt to a range of environmental conditions and temperatures. Kammok provides adventurers with the highest level of workmanship and proudly stands behind everything they make, offering a lifetime warranty on all of their products.
“We couldn’t be more thrilled to add Kammok to our client family,” said Chris Dickey, Founder and Principal of Purple Orange. “Kammok has already built a passionate following among millennial consumers and has big plans for market innovation and to use their business success to give back. The company’s brand ethos to equip and inspire for life-changing adventure is a sentiment that is close to our hearts as well.”
Founded in 2009 in Jackson, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor, active lifestyle and natural food brands, our clients span industry-leading performance apparel brands, food and beverage, outdoor tech and non-profit work. At Purple Orange we strive to create, execute and deliver customized communication platforms that meaningfully connect brands and their audiences.