K2 Sports promoted Dominic McKenna, a long-time member of the K2 Sports leadership team, to vice president/general manager of K2 Canada, effective immediately.
K2's brands include K2, Zoot, Ride, 5150, Morrow, Madshus, Tubbs, Atlas, Full Tilt, Madshus, Powderidge, Backcountry Access (BCA) and Line.
McKenna started with K2 Canada in 1995 and has been instrumental in shaping the company’s Canadian presence, supporting retail relationships and building a more profitable partnership opportunity for Canada’s retail network.
“Dominic’s knowledge and experience in the Canadian retail landscape will be key to opening up more opportunities and continuing the successful growth trajectory of K2 Sports in North America,” said Anthony De Rocco, President and CEO of K2 Sports.
The move reinforces K2 Sports’ position as a global leader in year-round outdoor recreation. K2 Sports continues to invest in product innovation, retail support initiatives and its leadership team to grow opportunities for its retail partners.
McKenna will be focused on growing the existing K2 Sports portfolio in addition to targeted growth initiatives involving the K2 Ski brand and it innovative and well received new Ski boot program, the BCA, Madshus and Zoot brands and K2’s new goggle and accompanying helmet category.
