K-Swiss has hired Amos Content Group (ACG) Swiss to develop and run the “California Music Month” marketing campaign for the upcoming Vintage California 2010 Collection. The Vintage California 2010 Collection re-launches the company’s signature product line from the 1960s with campaign launching online on April 1st and intended to become an annual event.
ACG is a multi-platform content provider launched in late 2009 by entertainment industry veteran and pop culture expert Shawn Amos.
“ACG brings a fresh perspective to the program and has got a unique ability to capture our California roots since the brand’s nascent days in the 1960’s,” said David Nichols, executive vice president of K-Swiss.
“K-Swiss is the epitome of the California spirit and were honored to connect their legacy with some of the best music ever made on the planet,” said ACG President Shawn Amos. “Plus, can you tell me a shoe that’s cooler than the K-Swiss Classic?”
To launch the K-Swiss Vintage California 2010 Collection to a global audience, Amos Content Group has created a multifaceted campaign dubbed “California Music Month” and built it around a series of inventive, coordinated online programs and stylized visual components, including a five-part video series devoted to exploring the best music of the Golden State. Called “California Classics,” the video series will be hosted by Amos and directed by ACG Creative Director Monty Miranda, and will be released alongside exclusive blogs written by noted music critics, interviews with iconic musicians, and the staging of major retail and concert events.
At the same time, ACG will initiate partnerships between K-Swiss and leading music websites and communities to further build branding opportunities.
