K-Swiss announced a multi-media retail campaign in partnership with Lady Foot Locker to 'jumpstart' the New Year with America's Toughest Trainer, Jillian Michaels and K-Swiss Tubes training footwear.
From Jan. 10, 2011 through Feb. 6, 2011, consumers can access daily fitness and wellness tips from Jillian exclusively via the microsite, www.Kswiss.com/jumpstart, and Facebook (www.facebook.com/kswiss), as well as enter the Jumpstart Challenge Sweepstakes. The winner of which will receive six months of personal training in their hometown and a K-Swiss Tubes gear package for themselves and two friends.
“Like Jillian, K-Swiss wants to help people achieve a healthier lifestyle year-round. This Jumpstart Challenge is a first step,” said David Nichols, Executive Vice President of K-Swiss. “We wanted to create a campaign that encouraged participation and by partnering with Jillian and Lady Foot Locker, we are able to provide a training experience with Tubes positioned as a training partner.”
To complement the online campaign, NBC stations in Top DMAs will air four 30-second TV spots featuring Jillian and will direct consumers to the microsite and Lady Foot Locker retail locations around the country. In all spots, Jillian will challenge consumers to jumpstart the New Year by eating better and exercising more through a variety of tips created especially for K•Swiss. One spot shows Jillian explaining how to best execute a so-called girl push-up. Lady Foot Locker will also support the campaign via in-store displays and call-outs on Ladyfootlocker.com and Facebook/ladyfootlocker.
Visitors to the Jumpstart Challenge Website (Kswiss.com/Jumpstart) can register to receive daily tips from Jillian on fitness technique, healthy eating, weight training, stretching, staying hydrated, wearing the right footwear, and much more. The site will also provide video sharing tools, a store locator to find the nearest Lady Foot Locker, sweepstakes entry, and a 360 degree view of Tubes, Jillian's go-to training shoe. The lightweight shoe features the patented Tubes cushioning technology providing stability, flexibility and durability at an affordable price point of $75.
