Christensen Arms has appointed JP Fischer as chief revenue officer (CRO). The company veteran has returned to Christensen Arms, where he previously had served as director of sales, to oversee all revenue-generating functions.
Fischer, who has over a decade of experience scaling outdoor and firearms brands, had previously served as VP of Sales at Retay USA, leading national sales strategy across multiple brands and categories. His background includes senior leadership roles in sales, channel management, marketing alignment, and operations, with a focus on building high-performing teams and strengthening long-term dealer relationships.
“JP brings clarity, discipline and a dealer-first mindset to everything he does,” said Shane Meisel, president of Christensen Arms. “His ability to align product, sales and marketing around shared priorities is exactly what we need as we sharpen our focus, protect our channels and bring the next generation of Christensen Arms products to market.”
The company said Fischer is expected to drive Christensen Arms’ integrated revenue strategy with an emphasis on four core pillars: Strengthening Dealer Relationships, Channel Discipline and Brand Protection, Brand Focus and Execution and Product Roadmap Alignment.
“These priorities are about building trust, delivering consistency and executing with purpose,” Fischer said. “Christensen Arms is a brand with immense potential, and the path forward is about disciplined growth — strengthening our dealers, aligning our teams and bringing products to market that reflect the craftsmanship and innovation this company is known for.”
Fischer previously served in multiple leadership roles at Christensen Arms, including director of sales and director of inside sales, where he reportedly helped rebuild the sales structure, stabilize key accounts, improve forecasting and address channel conflict during a period of organizational transformation. His earlier career includes director of Sales and Channel Management at Benelli USA.
Images courtesy Christensen Arms
