Jordan Brand has opened a concept store in the Dubai Mall, the world’s largest mall. Grounded in a sport-focused layout shared with Jordan doors like Jumpman LA, Jordan 1 Hongxing in Chengdu, and Jordan 9 Guanghua in Beijing, the Dubai store “creates a refined sensory space that connects fans of the brand to artistic traditions within the region,” said Nike.
Nike, the parent of Jordan Brand, continued, “In Nike Inc.’s vision for the connected marketplace of the future, the visceral experience of a physical store and the intuitive solutions of digital shopping go hand-in-hand.”
The 2,500-square-foot space will showcase the latest Jordan Brand footwear and apparel. The store includes digital features including in-store pick-up, and the space is curated with fine art from a variety of artists, including Jason Seife, a Syrian-American artist who replicates the patterns of traditional Persian carpets onto canvas.
“It’s exciting to see the line between design and art-making continue to blur thanks to projects like this,” said Seife. “Between artists like myself and the Jordan Brand, we can create in-store experiences that highlight the products alongside the art, helping connect this cool relationship among artwork, inspiration and product excellence.”
Jordan The Dubai Mall opened July 15.
Photo courtesy Nike
