Nike, Inc. is opening its first Jordan Brand World of Flight flagship store in Philadelphia on October 10, marking the company’s first in the U.S. and its sixth globally. Nike said it has planned additional World of Flight locations to open in key cities nationwide.
“World of Flight Philadelphia represents Jordan Brand’s pinnacle retail concept, showcasing premium product collections, styling, storytelling, and experiences in a warm, soulful space that serves as a vibrant tribute to local basketball culture,” said Nike in a media release.
The Philadelphia announcement follows the 2024 opening of Nike and Jordan World of Flight in Mexico City, as well as previous World of Flight store openings in Beijing (2024), Seoul (2023), Tokyo (2023), and Milan (2022).
“As Jordan Brand enters its next era of greatness, we do so with an eye for furthering our connection to our community. World of Flight is a direct portal to our brand and represents the pinnacle of basketball culture,” says Sarah Mensah, president of the Jordan Brand. “Opening our first World of Flight door in the United States in Philadelphia, where Michael Jordan played his last game and Jalen Hurts is redefining greatness on the football field, is emblematic of the stories, legacy and achievements we continue to create and uplift.”
The store is situated in a historic Beaux-Arts building constructed in the early 1900s and will carry a broad assortment of Jordan Brand footwear and apparel.
“We are going to further unite the energy of Philadelphia with MJ’s greatness,” said Jeremy Bolds, GM, North America at Jordan Brand. “We are looking to serve a community that’s rich in culture and also drives one of the largest basketball-demand markets in the U.S. We will meet and exceed their needs, not only with an incredible Jordan Brand retail experience but also by expanding out with programming — elevating local athletes, artists, creators, and fans.”
Image courtesy Nike
