Dimension 6 Fitness, which makes the Nike Strength fitness equipment line, has launched a Jordan Strength range. The collection, the first fitness equipment line under the Jordan name, includes dumbbells, kettlebells, barbells, a soft plyo box, adjustable bench and a half rack with integrated storage.
Dimension 6 Fitness said in a press release, “Finished in the iconic black, red and cement colorways, the collection draws inspiration from the legacy of MJ both on and off the court. Signature details, including Elephant Print accents on the dumbbells and kettlebells, pay homage to some of the most recognizable elements of Jordan Brand. References to Jordan’s six NBA championships are also incorporated throughout the collection, reinforcing the pursuit of greatness that continues to inspire athletes around the world.”
The full collection, designed for settings ranging from elite performance facilities to home gyms, will be available at NikeStrength.com and at participating Dick’s Sporting Goods stores beginning October 13.
Dimension 6 Fitness launched its licensing partnership and debuted the Nike Strength equipment line in October 2023. In July, Johnson Fitness & Wellness reached an agreement to start selling Nike Strength equipment in 25 locations and online in :August with plans to expand Nike Strength Equipment to all Johnson Fitness & Wellness stores across the U.S. over the course of the next several months.
Image courtesy Dimension 6 Fitness
