NASCAR driver Denny Hamlin has become the newest endorser for Nike's Jordan Brand apparel. Its believed to be Nike's first NASCAR sponsorship.
As part of the deal, Hamlin will wear a Jordan-branded firesuit and
gloves. Shoes could be a piece of the deal that comes later, but Nike
doesn't produce any fireproof shoes for racing.
Hamlin finished second in the Sprint Cup Series point standings last year but also holds Charlotte Bobcats courtside season tickets and has formed a friendship with Bobcats owner Michael Jordan over the last couple years. The two have played golf together and Jordan often texts Hamlin about the races, reports said..
Hamlin added he hopes to develop an apparel line for race fans down the road through the Jordan brand.