Performance swimwear and activewear brand Jolyn has appointed Natasha Thomsen as VP of Global Wholesale.
“Natasha is a proven leader with deep expertise in wholesale strategy, merchandising and key account development,” said company CEO Mondy Herndon. “As Jolyn continues to grow our Surf Swimwear category, Natasha’s extensive background across surf, swim and activewear makes her uniquely qualified to help elevate our brand presence and accelerate our global expansion.”
Thomsen reportedly brings over two decades of leadership experience across global sales, merchandising, licensing, and channel expansion for recognized surf, swim and active brands.
Most recently, Thomsen served as VP of sales for O’Neill. Previously, she was VP of Sales & Marketing at Inmocean. Thomsen also led the global transition of Hurley’s women’s business, overseeing sales and inventory strategies across North America, South America, Europe, Australia, and Asia. She also served as VP of Global Sales at Hybrid Apparel, where she launched Hurley Women’s division within its Hybrid portfolio.
Earlier in her career, Thomsen spent over a decade at Nike/Hurley, where she held multiple senior leadership roles driving women’s global merchandising, category growth, key account strategy, licensing, and channel development.
Thomsen holds a Bachelor of Science in Business Administration from the University of Southern California.
Images courtesy Jolyn Swimwear
