Johnson Outdoors has made the following changes to its Watercraft marketing and sales teams:
– Sara Knies is rejoining Johnson Outdoors as Watercraft Senior Marketing Manager, responsible for all Johnson Outdoors Watercraft brands: Old Town, Ocean Kayak, Necky, Extrasport, Carlisle and Lendal.
“Scott brings a keen, in-depth understanding of the Watercraft industry to his new role that will be invaluable in helping develop the right products, strategies and programs for continued success of our brands in the paddle sports marketplace. And, we are very pleased to welcome back Sara whose creativity, enthusiasm and energy was key to the growth of our kayak fishing and female paddler segments,” said Kelly Grindle, Group Vice President Marine Electronics and Watercraft for Johnson Outdoors. “The changes announced today combine the strengths of our Watercraft and Marine Electronics businesses to better meet customer needs and expectations going forward, and represent an exciting opportunity to deliver continued growth to our partners and customers.”