Johnson Outdoors has hired Currier & Associates of Brush Prairie, Washington to represent the company’s Eureka!â, Silva and Silva Tech4Oä brands in the Pacific Northwest. Currier & Associates’ territory will cover Alaska, Washington, Oregon, Montana and northern Idaho.

“Currier & Associates has an outstanding track record in the outdoor and sporting goods industries, working with a wide range of respected companies, including camping gear manufacturers,” said Paul Johnson, director of sales for Eureka!, Silva and Silva Tech4O. “We are especially excited about their expertise in electronic gear for outdoor activities, which will help us grow our Silva Tech4O line.”