Johnson Outdoors Inc. announces it has named Julie Andersen as global marketing director for its dive gear and equipment business. In this capacity, Andersen will lead the design, harmonization and implementation of multi-channel, multi-media marketing strategies worldwide for SCUBAPRO and SUBGEAR brands. She will report to Johnson Outdoors Diving Group VP Joe Stella,
“Johnson Outdoors' success is fueled by our culture of innovation and collaboration, the perfect place for an entrepreneur with a team-oriented approach like Julie. We are excited to welcome her to our talented Global Diving team,” said, Chairman and CEO Helen Johnson-Leipold.
Andersen joins Johnson Outdoors from the non-profit sector, where she was founder of Shark Angels, a group whose efforts to protect shark habitat went viral almost overnight and spurred a television series by the same name.
Andersen was a strategic and digital marketing executive and consultant working with a number of companies and brands, including Mercedes, Porsche, Volkswagen/Audi, Ralph Lauren, AOL, Time Warner, Chase and Citibank/Smith Barney. She also founded Built by Wildman, a boutique consultancy specializing in advancing socially responsible technological and commercial solutions for a sustainable world.
“SCUBAPRO is the first and only choice for technical divers who deep down, want and demand the best. We are an iconic brand, with unsurpassed innovation, quality and service, clearly positioned to grow market share, as well as dollar sales for our dealers. We are thrilled to have Julie working alongside our local and regional marketing teams around the world to realize that goal,” said Stella.
