Skechers USA, Inc. announced that two of its veteran all-stars will remain on the team representing the high-performing men’s Relaxed Fit from Skechers footwear line. Hall of Fame quarterback Joe Montana and entrepreneur Mark Cuban will be seen in humorous campaigns throughout this holiday season.
Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped Skechers TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with Skechers in 2010. “It was a fun experience working with my daughter on set, and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic-I love these shoes!”
Now an integral member of the Skechers team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure-something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot.
Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”
“It’s thanks to Joe’s elite status and Mark’s outrageous personality that we’ve been able to reach men who are looking for comfortable and casual footwear,” said Michael Greenberg, president of Skechers. “Relaxed Fit from Skechers has been a huge success for us, so keeping Joe and Mark on board was a no-brainer. They’re both an integral component of our plans moving forward.”.
