JiBS After Sport Footwear, based in Portsmouth, NH, and illumiNITE performance apparel, based in Ashland, Ma., have selected True North Brand Group to spearhead public relations efforts.
“True Norths reputation as a dynamic, hands-on, multi-faceted agency compliments our progressive approach to deliver innovative products to all outdoor enthusiasts,” said Matthew Austin, director of global sales and marketing for illumiNITE. “We are excited about the link up as a vehicle to communicate our strong growth in all market categories,” he said.
True North is also delighted to announce the hiring of Nathan Michel to the new position of office manager. Michel will work in an account support role for all of the brands under the True North umbrella.
“Were delighted to be working with both of these brands to help spread the word on the unique features offered by both JiBS and illumiNITE,” said Mark Tedeschi, president of True North Brand Group. “What really excited us about both of these brands is that both are pushing the envelope on the use of materials,” said Tedeschi.
“JiBS, which was put on the map by being the first to use fleece as an upper, is working on new fabric stories that we havent seen before in footwear, while illumiNITE is dominating with its advanced technology in fabrication making outerwear that literally glows when a light is pointed at the material, opening up a whole new market by enabling more people to safely work out when the sun goes down,” said Tedeschi.
True North has also announced that it has moved its headquarters from Avon, Ma., to larger space in Hingham, Ma.
