Surf brand Jetty has hired Paul Harvey as senior director of wholesale sales. Harvey brings over two decades of industry experience to the role, having served as VP of Sales at O’Neill Clothing and Rip Curl.
“Paul’s reputation and relationships are second to none, and we’re really fortunate to have him join the Jetty team,” said Cory Higgins, chief commercial officer and co-founder of Jetty, based in Manahawkin, NJ. “He’s been a mentor and friend for 15 years and is the perfect fit.”
In his new role, Harvey will partner closely with Jetty’s North American rep network to strengthen regional strategies, deepen retailer relationships, and drive selective distribution.
“I’m thrilled to join a brand that embodies authenticity, creativity and a genuine connection to coastal life,” said Harvey. “Across action sports and outdoor, I’ve seen how the right people, product and purpose fuel growth. Jetty’s approach to sustainability, craftsmanship and mindful distribution aligns with my values, and I’m excited to help grow brand share while staying true to our roots.”
Harvey added, “The timing is right. This industry is in flux, and Jetty is uniquely positioned to level up. Product is everything, and Jetty has been building the right product for years. If you look at performance among major East Coast retailers, Jetty has been in the top three for multiple seasons.”
Images courtesy Jetty
