The Reformer Pilates franchise, Jetset Pilates, officially entered Arizona with a deal to open three studios in Scottsdale. The deal marks the first phase of the brand’s broader expansion strategy for the Phoenix–Scottsdale metro area, where Jetset anticipates opening 8 to 10 studios in the coming years.
The three-unit development deal is led by franchisees Bill and Jen Hoge.
“We chose Jetset because of its strong brand identity and talented leadership team that offers a support structure with well-thought-out systems,” said Jen Hoge. “We wanted a brand we would be proud to own and that would strengthen our presence in the community, and Jetset fits right into that vision.”
“Jetset is designed for communities where wellness is not a trend, but a way of life,” said Tamara Galinsky, Founder and Brand President of Jetset Pilates. “The Phoenix–Scottsdale area reflects everything our brand stands for — movement, intention, and elevated experiences—and we’re thrilled to grow alongside franchise partners who share that vision.”
Since launching its franchise opportunity in 2022, Jetset Pilates has “quickly become one of the fastest-growing concepts in the boutique fitness sector.”
“This multi-unit agreement represents an exciting first step in our Arizona expansion,” said Bert Albertse, CEO of Jetset Pilates. “Bill and Jen are aligned with our vision for delivering a premium, experience-driven Pilates concept, and we’re confident they are the right partners to help grow the brand throughout the Phoenix–Scottsdale market.”
Image courtesy Jetset Pilates
