JD Sports Acquires Canterbury Rugby Brand

JD Sports Fashion Plc acquired the insolvent European arm of rugby apparel-maker Canterbury of New Zealand and global rights to the Canterbury brand. The U.K. chain bought Canterbury’s global brand, goodwill, and “certain fixed assets” for £6.5 million pounds ($11 mm), while Canterbury Europe was purchased for “an undisclosed sum” from insolvency administrators.


Canterbury, founded over a century ago in New Zealand, fell into administration last month after being hurt by the weak pound and expanding unsuccessfully into new sports categories. It's the current brand shirt sponsor of the international rugby union teams of South Africa and Australia.


The deal to buy Canterbury builds on JD's purchase of the Kooga Rugby brand last month. JD chairman Peter Cowgill said: “We are delighted with the acquisition of the Canterbury and Kooga brands, which will further diversify the group’s overall interests in the sports and related leisurewear markets.”

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JD Sports Acquires Canterbury Rugby Brand

JD Sports Fashion Plc, the U.K. chain, said it acquired the rugby brand Canterbury for £6.5 million ($11.01 million).

JD said it purchased the key trading assets and trade of Canterbury
Europe Limited along with the global rights to the Canterbury and
Canterbury of New Zealand brands, which are over 100 years old, from
the firm's administrators.

The deal to buy Canterbury, the current brand shirt sponsor of the
international rugby union teams of South Africa and Australia, builds
on JD's purchase of the Kooga Rugby brand last month.
JD chairman Peter Cowgill said: “We are delighted with the acquisition
of the Canterbury and Kooga brands, which will further diversify the
group’s overall interests in the sports and related leisurewear
markets.”

Canterbury was founded over a century ago in New Zealand and is a
specialist in rugby apparel including technical and lifestyle
products.  It fell into administration last month after being hit by
the weak pound and expanding unsuccessfully into new sports categories.
 

About The Author

Thomas J. Ryan

Thomas J. Ryan Senior Business Editor | SGB Media tryan@sgbonline.com | 917.375.4699

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