JanSport, which is owned by VF Corp., announced the opening of its first global flagship store. The store is located in Seongsu neighborhood in Seoul, South Korea.
The two-level store, located at 3 Seoulsup 9-gil, Seongdong-gu, Seoul, covers approximately 2,130 square feet.
Jansport said the opening “marks an important step in JanSport’s expansion in Asia and shows the brand’s commitment to connecting with younger consumers through reliable products and engaging brand experiences.”
The flagship also represents the first time Jansport has offered a full lifestyle product range in a physical retail store, including an expansive backpack range but also its upcoming apparel collection, featuring hoodies, T-shirts, pants, and caps, ahead of its official launch on August 10. It also emphasizes interactive experiences and storytelling.
Jansport said, “The store moves beyond a backpack-only retail model. It offers a more modern and fashion-focused experience. Customers can explore interactive areas, including the JanSport Pack Studio, where visitors can create their own bag charms. The store also includes curated storytelling that highlights the brand’s history and identity.”
“Our global flagship store in Seoul marks an exciting new chapter for JanSport,” said Alexandra Reveles, vice president of global brand at JanSport. “For nearly 60 years, JanSport has been a trusted companion for people around the world. We are excited to continue growing in South Korea and to see how the brand evolves with a new generation of consumers. This store allows us to bring our brand to life in a way that connects product, culture, and community.”
Image courtesy Jansport
