Jansport launched the Lunar Lounge Collection on January 14. Rooted in product innovation, the bag assortment “reinforces JanSport’s relevance beyond traditional back-to-school.”
“We’re thrilled to introduce the Lunar Lounge Collection, a line that expands our assortment and answers the call from consumers who want more than just our iconic backpacks. They want pieces that fit their lifestyle, their energy and their values. This collection represents our commitment to innovation and to creating products that resonate with the way people live today, said JanSport’s VP of Global Brand, Alexandra Reveles.
Jansport reported in a media release that, according to a McKinsey study, “wellness remains a top priority globally, with 87 percent of Chinese, 82 percent of U.S., and 73 percent of U.K. consumers saying wellness is a top daily priority.”
The Lunar Lounge Collection is intended to “answer this cultural shift with trend-forward designs, elevated aesthetics and sustainable materials,” continued Jansport.
Jansport’s Lunar Lounge Collection includes the Crossbody (small and large sizes), the Move Sling FX, SuperBreak Plus FX, and Half Pint FX. Each piece is offered in five colorways (Soft Nylon Moon Flower, Black, Pastel Lilac, Lime Citron, and Azul Blue) with select exclusives for the Move Sling FX.
Image courtesy Jansport
