Two boutique PR agencies, JAM Media Collective of San Francisco and LWA PR of Portland, Oregon, announced a joint partnership to offer their clients product placement, entertainment marketing, corporate and internal communications services.
JAM Media Collective and LWA PR said they are are beginning their joint partnership by representing New Zealand merino apparel pioneer Icebreaker in its product and story placement in the United States and Canada. Both companies will attend the Outdoor Retailer tradeshow, beginning Tuesday, August 3, 2010 in Salt Lake City, Utah.
“We're proud to offer a full set of complimentary PR services to our clients,” said JAM founder Julie Atherton and LWA PR's Lee Weinstein. “With Icebreaker, LWA PR offers rich strategic communications direction and corporate media relations skills. JAM Media Collective brings deep relationships with outdoor, performance sports and lifestyle editors to help the merino apparel pioneer tell its product stories.” Icebreaker was recently featured in major profiles in Time Magazine, the Wall Street Journal and the Financial Times.
JAM Media Collective utilizes strategic thinking to create product focused public relations strategy. Through a creative combination of editor events, trade shows as well as entertainment and art world relationships, JAM has been able to initiate brand visibility and further connect its clients with consumers. Julie Atherton, a Bay Area native who began working in marketing and public relations after graduating from UC Davis, founded JAM Media Collective in 1995. Current and recent clients include: KEEN Inc, Osprey Packs, Moving Comfort, Timbuk2, LOOK Cycle, and Atlas Snowshoes.
LWA PR develops communications strategies, including corporate and internal communications programs, public affairs and issues management services. The company currently manages Icebreaker's global communications strategy. Current and recent clients include Nike, Portland Farmers Market, the Apollo Group, Horizon Wind Energy, Facebook, Country Natural Beef and Hot Lips Pizza.
Atherton's long career in brand development includes a variety of successful and unique companies. Prior to forming JAM, Atherton started a creative agency that worked with companies such as Oral-B, Old Navy, Levi Strauss and Richey Bikes. She has also worked in marketing for The North Face, Sierra Designs and Head Skiwear.
Weinstein directed communications at NIKE, Inc. for 15 years, including US consumer product and global employee and corporate responsibility communications, before founding LWA PR in 2007. The company has 11 associates, including PR and public affairs strategists, writers and graphic designers. He serves on the board of trustees of Maryhill Museum and the board of directors of the Oregon Cultural Trust.
