J.Crew released its U.S. Ski & Snowboard collection as part of a three-year partnership with the national U.S. organization, ahead of the Olympic and Paralympic Games, when snow sports take center stage.
The collection is designed with items for slopeside leisure and on-mountain performance. The marketing campaign will feature elite athletes and community-focused activations.
The 26-piece offering spans knitwear, loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches.
“This partnership is about more than outfitting athletes and fans; it’s about celebrating U.S. Ski & Snowboard’s commitment to athleticism, dedication and excellence,” said Libby Wadle, CEO of J.Crew Group. “We’re proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games.”
Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, added, “This partnership brings together athletes, fans and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what’s possible.”
“Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color,” said Olympia Gayot, creative director of Women’s and Children’s Design at J.Crew.
“Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We’re excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport,” added Brendon Babenzien, creative director of Men’s at J.Crew.
The collection debuts with a campaign spotlighting athletes to watch community-focused activations at U.S. Ski & Snowboard events throughout the winter season. They include Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time World Champion Zach Miller.
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time.
“J.Crew and U.S. Ski & Snowboard are bringing a shared vision to life and laying the foundation for a multi-season collaboration that will continue to grow in both impact and relevance,” said Kevin Ulrich, chairman of J.Crew Group. “Our inaugural collection underscores J.Crew’s ability to connect timeless American style with the cultural significance of sport on a global stage.”
Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard’s official on-mountain partner, Kappa, featuring technical jackets for women and men that blend performance design with mountainside style for athletes and outdoor enthusiasts.
Image courtesy J.Crew x U.S. Ski & Snowboard
