PVH Corp. entered into a license agreement with Comercio Excelente Norte Sur S.A. de C.V. to market and distribute certain mens and boys apparel, and mens accessories and related goods under PVHs Izod brand in Mexico. The initial term of the agreement runs through 2017.
Under the agreement, Comercio Excelente will have the exclusive right to distribute mens and boys sportswear, including shirts, trousers, shorts, fleece jackets, sweaters, jackets and activewear, and mens outerwear, swimwear, golf wear, loungewear, sleepwear, slippers, flip flop sandals, luggage, belts, cold weather hats, scarves, gloves, sunglasses, wallets, and backpacks bearing the IZOD brand. The product will be sold primarily at Sears and specialty stores throughout the country.
We are excited to extend the IZOD brand to the Mexican marketplace, said Ken Wyse, President of Licensing for PVH Corp. We have successfully partnered with Comercio Excelente for other PVH brands, and believe this to be a great opportunity to extend our strategic partnership with them, as well as further expand the IZOD reach.
We are very excited about this new agreement for IZOD, said Mauricio Sacal, CEO of Comercio Excelente. As an iconic American brand, with a colorful, sport-inspired youthful image and reputation for accessibility to the consumer, IZOD should be well received in the Mexican market.
PVH’s brands include Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., Warners and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Comercio Excelente is a leading distributor and retailer of fashion apparel brands and footwear from PVH in Mexico and throughout Latin America.