Intrawest Resort Holdings Inc. on Monday launched a new season pass it says is its most affordable ever. The Intrawest Passport follows news that Vail Resorts and Mammoth Mountain are adding recently acquired resorts to their season pass programs this winter.

The new Intrawest Passport allows guests to ski/ride for six days during the 2014-2015 ski season at its resorts, which include Steamboat and Winter Park in Colorado; Blue Mountain in Ontario; Mont Tremblant in Quebec; Stratton Mountain in Vermont; and Snowshoe Mountain in West Virginia. The pass offers children 12 and under free skiing and “redefines what a Family Pass is all about,” by allowing groups of up to 16 to purchase the Passport at a discount price.

There is no other ski pass on the market that offers the flexibility and affordability of The Intrawest Passport,” claims Bill Jensen, CEO, Intrawest Resorts. “We developed this inter-mountain pass to make destination skiing easier and offer more value for families this winter. This pass is a first of its kind in the industry as it changes the rules and allows up to five children, 12 and younger, to ski for free with the purchase of just one Adult Passport.

When one adult purchases the Passport it allows an additional 15 other people to join in on your ‘family pass. These can be traditional family members or people who are like family.

With no blackout dates the flexibility means families or Passport groups can use The Intrawest Passport to travel on holidays, single day ski trips or extended ski trips. The Intrawest Passports introductory fall price is being offered on a sliding scale:

  • One primary adult Passport initially offered at $589
  • Five additional adults can be added at $449 each
  • Five passes for 13-20 year olds can be added at $249 each
  • Five passes for children 12 and under are free
  • Total of 16 Passports available under one Family Pass

 
Our goal with The Intrawest Passport is to continue to encourage the passion for the sport of skiing and snowboarding by making it affordable to those who want to come out this winter and check out our mountains, Heidi Kercher-Pratt, Chief Marketing Officer, Intrawest Resorts, states. By offering children 12 and under free skiing and boarding this pass makes it easier for single parents, tri-generational families, really anyone who wants to share the mountain experience with their kids.
 
The biggest differentiators for The Intrawest Passport:

  • Children 12 and under ski free
  • Flexibility to define your family the way it works best for you. This can include extended family members, stepfamilies, non-traditional families and even good friends that are like family.
  • After the first primary adult pass is purchased, families can purchase up to 15 additional Passports
  • Extended age for Teen Passport: allows teens and young adults through age 20 to receive the discount.

The Intrawest Passport only requires one adult pass to be purchased, which means a single parent and up to five children can all ski at six resorts, for a total of 36 days each for as low as $589.

The Intrawest Passport went on sale Sept. 29 and is guaranteed at the fall introductory price until Oct. 20. The Intrawest Passport will only be available for purchase through Nov. 15.

Intrawest is owns interests in seven four-season mountain resorts with more than 11,000 skiable acres and more than 1,150 acres of land available for real estate development. The company also operates an adventure travel business, the cornerstone of which is Canadian Mountain Holidays, the leading heli-skiing adventure company in North America.