The multi-platform integration initiative within InterMedia Outdoors (IMO), including Sportsman Channel, has generated a record-breaking third quarter for InterMedia Outdoors Digital Network.
InterMedia Outdoors Digital Network enjoyed its best third quarter ever by setting record marks with:
Unique Visitors – an average of 3,336,900 per month, an increase of 47.4% vs. Q3 2013
Page Views – an average of 23,672,178 pages of content were consumed each month across IMO websites, an increase of 31.3% vs. Q3 2013
Mobile – IMO continued tremendous growth in consumer visits while on a mobile device or tablet with an average of 2.2 million visits per month, accounting for 52.6% of IMO’s overall traffic
“The record-setting third quarter for IMO Digital Network reflects the hunger that consumers continue to have for outdoor lifestyle content,” said Jeff Paro, CEO of InterMedia Outdoor Jeff Paro. “The ability of our company to complement our print, digital and television assets are key factors in why InterMedia Outdoors and Sportsman Channel are clear leaders in the industry.”
“The third quarter success of the IMO Digital Network is a boon to our overall InterMedia Outdoors family of magazines, websites and television network,” added Gavin Harvey, CEO of Sportsman Channel. “The cohesive partnership between IMO assets and Sportsman Channel programming create a formidable brand leader in the outdoor lifestyle industry that is, without a doubt, at the top of the list.”
