Interbike, the largest bicycle industry trade show in North America, plans to announce the details behind a new initiative to allow bicycle enthusiasts access to the long time B2B only trade show. Access for bicycle enthusiasts will be granted through a new retailer invitation program – details of which to be explained via a conference call on Monday, Nov. 26, 2012.
The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Interbike (www.interbike.com) gathers more than 1,200 cycling-related brands and more than 25,000 total attendees annually.
