Interbike has changed European-based sales agent Uwe Weissflog's role from sales to marketing communications liaison to European exhibitors and attendees.
“For the past two years, Uwe has coordinated sales for Interbike and the OutDoor Demo in the European markets,” said Lance Camisasca, Interbike's show director. “Having Uwe on the ground in Europe has helped us identify and address the unique needs of European exhibitors and attendees. The successful European Village, a mixed exhibitor area dedicated to European exhibitors, was a direct result of his efforts. Uwe's intimate understanding of the European bike market and its needs will help him do a great job of communicating the value of exhibiting at and attending the Interbike OutDoor Demo and International Bicycle Expo.”
Weissflog will report directly to Camisasca and will work closely with Interbike's public relations agency, SOAR Communications, to follow up on all Interbike communications from the U.S., while also developing communications specific to the European community when necessary. Interbike Account Executive, Brian McKavic, will take over management of all European sales efforts.
“The Interbike OutDoor Demo and International Bicycle Expo are great innovative shows and are second to none on the world tradeshow calendar,” Weissflog said. “I'm looking forward to working closely with Euro-based exhibitors and attendees and communicating the many products and services Interbike offers that can help them reach their North American sales and marketing goals.”
