Injinji, the toesock maker for runners and active outdoor enthusiasts, debuted a new and improved website.
With fun, informative videos, an impressive team of sponsored athletes and valuable information on which Injinji style is best for you, the new website is designed with ANY customer, ANY athlete, and ANYONE in mind who cares about their feet.
With Performance 2.0 hitting shelves in a week, we saw an incredible opportunity to refresh and revive our online presence in the same way we revitalized our line, said Russell Nadel, SVP Operations/GM for Injinji. The content on the new site really reflects the ethos of where Injinji is headed as a brand. Fresh, relevant and in tune with how our customers are using, learning about and ultimately purchasing our product.
For over ten years, and long before commercially available ‘minimal footwear hit the shelves, Injinji Performance toesocks have been protecting the natural contours of feet, allowing wearers to benefit from restriction-free movement and superior moisture management than traditional sock construction. The new Injinji.com is an exciting platform to open the door to more active consumers who can learn the benefits of wearing Injinji socks, join in the community, read compelling testimonials from all walks of life, and make an easy purchase.
The new Performance 2.0 product offering will be hitting retail shelves by the end of January starting with Recreational Equipment Inc. (REI), Road Runner Sports and many more Outdoor and Run Specialty stores across the USA. Global rollout of Performance 2.0 will begin in February.
