Incrediwear, a manufacturer of wearable anti-inflammatory accessories, said 24-time Grand Slam tennis champion Novak Djokovic has acquired a “significant stake” in the company.
After his 2024 knee surgery, Djokovic discovered the brand and believes its wearable technology aided his recovery. “I’m always looking for ways to support my performance and shorten recovery time,” he said.
Incrediwear stated that Djokovic’s partnership will boost brand awareness as it expands into the sports, medical and wellness sectors, and will support more clinical research and innovation in therapeutic wearables.
“When one of the world’s greatest athletes reaches out because our product made a difference, that’s the power of real results,” said Jackson Corley, founder and CEO of Incrediwear. “Novak shares our belief that recovery is the foundation of performance, and we’re proud to welcome him as both an investor and brand ambassador.”
Image courtesy Incrediwear
