Implus, which owns the Yaktrax, ICEtrekkers and DryGuy brands, has partnered with Interex Industries Inc. to distribute Implus Outdoor Brands throughout Canada. Interex has been the distributor for Yaktrax since 2000.
 
“This partnership will enable Implus to better service our customers and broaden the distribution of our Outdoor Brands,” said Steve Couder, VP of Implus Outdoor. “We want to thank our former distributors Rock Gear (ICEtrekkers) and The Maidan Group (DryGuy) for their partnership over the years. They have been instrumental in the growth of these brands and will work closely with us on this transition.”
 
Leslie Shoji, President of Interex stated; “We have been a long-term partner with Implus and look forward to working with them to continue the growth of these brands in Canada.”
 
Rock Gear and The Maidan Group will continue to service all of their current customers through Mar. 31, 2015.