Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, has unveiled a complete redesign of its Icebreaker.com website. The redesigned site boasts various new, user-generated features including product ratings and reviews, questions and answers about specific products, sharing of items via social media networks, and wish lists.
“With this new website we will be reaching new consumers, further educating our loyal followers, and continuing to spread the word about our Kiwi brand,” said Steve Gehlen, general manager of global e-Commerce.
The website offers the complete Icebreaker range to U.S. consumers and features user-friendly navigation where shoppers can browse by:
- Product Types Tops, Bottoms, Socks, Underwear, Jackets, Accessories
- Activities Biking, Hiking, Hunting/Fishing, Lifestyle/Casual, Mountaineering, Multisport, Running/Fitness, Skiing/Snowboarding, Travel, Water Sports, Yoga/Pilates
- Collections Base Layers, Mid Layers, Outer Layers, Technical Sports, Travel
- Featured Highlights What’s New, Best Sellers, Highest Rated
In addition to these shopping features, Icebreaker added several new videos covering topics from why wear Icebreaker merino to how to layer Icebreaker’s versatile clothing system. The website also describes Icebreaker’s commitment to sustainability, ethical manufacturing and animal welfare.
The Icebreaker Baacode, a pioneering supply chain transparency and traceability program, is prominently displayed on the global navigation, so customers can trace the origin of their garment online.
“We want to be sure that Icebreaker customers know exactly where their garments came from and how they were manufactured. The Baacode and the ethics areas of the website help tell that story,” added Gehlen.
Icebreaker is sold in more than 3,000 stores in 37 countries.
